{"id":3107,"date":"2021-10-26T11:55:43","date_gmt":"2021-10-26T11:55:43","guid":{"rendered":"https:\/\/balteiro.com\/90_conceptos-y-magnitudes-verdes\/"},"modified":"2021-10-26T11:55:43","modified_gmt":"2021-10-26T11:55:43","slug":"90_conceptos-y-magnitudes-verdes","status":"publish","type":"post","link":"https:\/\/balteiro.com\/en\/90_conceptos-y-magnitudes-verdes\/","title":{"rendered":"Conceptos y magnitudes &#8220;verdes&#8221;"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A lo largo de los distintos a\u00f1os que cubren la formaci\u00f3n de un ingeniero, pueden ser muy diversas las disciplinas que ha debido superar para lograr el ansiado t\u00edtulo. Sin embargo, al menos existe un com\u00fan denominador en muchas de ellas: el egresado debe manejarse en las distintas unidades asociadas a las disciplinas que se han cursado. Es m\u00e1s, cualquier ingeniero deber\u00eda poseer al finalizar sus estudios una especie de sexto sentido para saber si cuando obtiene, o bien le proporcionan un resultado, los n\u00fameros (o su orden de magnitud) son congruentes, y que las unidades son las correctas.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"658\" src=\"http:\/\/balteiro.vl24666.dinaserver.com\/wp-content\/uploads\/2023\/06\/pexels-alena-koval-886521-1024x658.jpg\" alt=\"\" class=\"wp-image-897\" srcset=\"https:\/\/balteiro.com\/wp-content\/uploads\/2023\/06\/pexels-alena-koval-886521-1024x658.jpg 1024w, https:\/\/balteiro.com\/wp-content\/uploads\/2023\/06\/pexels-alena-koval-886521-300x193.jpg 300w, https:\/\/balteiro.com\/wp-content\/uploads\/2023\/06\/pexels-alena-koval-886521-768x493.jpg 768w, https:\/\/balteiro.com\/wp-content\/uploads\/2023\/06\/pexels-alena-koval-886521.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En estos tiempos tan vol\u00e1tiles, el discurso predominante intenta desmontar la idea arriba expuesta por medio de, por ejemplo, la apropiaci\u00f3n del significado de palabras. As\u00ed, unas veces se intenta sustituir unos conceptos que ya estaban consolidados en diferentes disciplinas por otros m\u00e1s pol\u00edticamente correctos, mientras que en otras se trata de difuminar el sentido de otras palabras a trav\u00e9s de un uso indiscriminado, corrosivo e inoportuno de acuerdo con una determinada moda o corriente m\u00e1s o menos mayoritaria. Es lo que algunos denominan \u201cbuzzword\u201d, y, sin pretender hacer una lista exhaustiva de las mismas, un ejemplo muy claro es el uso de la palabra sostenibilidad. Ahora mismo cualquier campa\u00f1a de marketing debe llevar esa palabra para cualquier fin, y si se puede repetir hasta la saciedad mejor, aunque el receptor del mensaje no pueda percibir toda la dimensi\u00f3n del concepto, aunque ponga mucho inter\u00e9s al respecto Aqu\u00ed claramente los prosistas de cualquier nivel se aprovechan de su car\u00e1cter poli\u00e9drico, que nos lleva a un concepto que no tiene unas unidades asociadas un\u00edvocamente definidas y que, justo por ello, se est\u00e1 utilizando en cualquier tipo de contexto. Ahora parece que todo es sostenible, y, si utilizamos una noci\u00f3n de forma tan masiva que no nos permite discriminar los distintos casos de forma adecuada, ese concepto pierde gran parte de su valor. Es decir, en este caso, el uso de la palabra sostenible se convierte en insostenible. Un paso m\u00e1s en esta l\u00ednea ser\u00eda el tema de los ODS, pero eso ser\u00eda objeto un an\u00e1lisis espec\u00edfico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Si hablamos de magnitudes, tambi\u00e9n resulta paradigm\u00e1tico el empleo del tiempo en ciertos anuncios o estrategias empresariales. Mientras que la sociedad est\u00e1 harta de visiones cortoplacistas de los problemas, de falta de acuerdos entre los partidos pol\u00edticos en aspectos que desbordan la duraci\u00f3n de una legislatura, ahora resulta que debemos de fijarnos continuamente en anuncios a largo plazo. As\u00ed, centr\u00e1ndonos en el \u00e1mbito empresarial aparecen continuamente anuncios de \u201cdescarbonizaci\u00f3n\u201d \u201ccarbono neutrales\u201d, etc. para una determinada fecha, que oscila entre 2030 y 2050. Por supuesto, sin explicar mucho m\u00e1s, s\u00f3lo importa una fecha (o sea, un titular). Si dentro de unos a\u00f1os se cumple o no cuando se ha previsto, pues no pasa nada. Eso s\u00ed, por el lado de la oferta de ciertos productos parece que esas previsiones no son interesantes. Poniendo un ejemplo muy concreto vinculado a la realidad forestal: en el contexto en el que estamos de favorecer e impulsar el empleo de la madera en construcci\u00f3n, \u00bfalguien ha visto alg\u00fan estudio sobre la oferta de madera (por especies) prevista en Espa\u00f1a en los a\u00f1os 2030, 2050, o 2100? La respuesta es f\u00e1cil de adivinar, m\u00e1xime sabiendo la fobia que muestran algunos a lo todo lo que conlleve caracterizar un determinado mercado.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Siguiendo con este repaso apresurado, voy a detenerme en c\u00f3mo se puede desacreditar un concepto b\u00e1sico en aras de ofrecer una determinada imagen vinculada a los designios del marketing ecol\u00f3gico. Me estoy refiriendo al uso de la palabra \u201cbosque\u201d. Bien es cierto que es una acepci\u00f3n cuyo significado puede variar entre pa\u00edses, investigadores, sociedades cient\u00edficas, etc., pero todas esas definiciones presentan unos l\u00edmites sobre lo que es y no es un bosque. Traigo esto a colaci\u00f3n porque ahora parece que cualquier intento de forestaci\u00f3n\u2026 ya es autom\u00e1ticamente un bosque (el titular de \u201ccreando bosques\u201d es f\u00e1cil de ver asociado a grandes empresas). Pues bien, lanzar unas semillas desde un dron no presupone que se vaya a crear un bosque. No discuto que, si se dan ciertas condiciones, dentro de unos a\u00f1os se pueda hablar de ello. Sin embargo, hasta que se cubran unos estadios, no tiene sentido utilizar este concepto\u2026 salvo que se intente vender a toda costa una determinada imagen. Aqu\u00ed el horizonte temporal, a diferencia de lo que dec\u00eda antes, ya no es tan importante. Para esos gur\u00fas es un bosque desde el momento cero, y punto. Salvando las distancias es como si un embri\u00f3n de una determinada raza bovina equivaliese a un costillar entero de una vaca de m\u00e1s de diez a\u00f1os. En definitiva, es bienvenido cualquier avance t\u00e9cnico para forestar con drones y puede llegar a ser incluso una \u201crevoluci\u00f3n\u201d, pero si no se acompa\u00f1a a esa forestaci\u00f3n unos cuidados m\u00ednimos, nos encontrar\u00edamos ante una \u201cinvoluci\u00f3n\u201d de la gesti\u00f3n forestal. Por \u00faltimo, me llama mucho la atenci\u00f3n que se defienda que el caso real que he planteado sea un bosque, que cualquier plantaci\u00f3n que se haga en una zona urbana sea un \u201cbosque urbano\u201d, pero, simult\u00e1neamente, a muchas plantaciones forestales perfectamente establecidas se les niegue dicha condici\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A lo largo de los distintos a\u00f1os que cubren la formaci\u00f3n de un ingeniero, pueden ser muy diversas las disciplinas que ha debido superar para lograr el ansiado t\u00edtulo. Sin embargo, al menos existe un com\u00fan denominador en muchas de ellas: el egresado debe manejarse en las distintas unidades asociadas a las disciplinas que se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":898,"comment_status":"open","ping_status":"closed","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_editorskit_title_hidden":false,"_editorskit_reading_time":0,"_editorskit_is_block_options_detached":false,"_editorskit_block_options_position":"{}","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[81,88,60],"tags":[],"class_list":["post-3107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-forestaciones-en","category-sector-forestal-en","category-varios-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conceptos y magnitudes &quot;verdes&quot; - Luis D\u00edaz Balteiro<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/balteiro.com\/en\/90_conceptos-y-magnitudes-verdes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conceptos y magnitudes &quot;verdes&quot; - Luis D\u00edaz Balteiro\" \/>\n<meta property=\"og:description\" content=\"A lo largo de los distintos a\u00f1os que cubren la formaci\u00f3n de un ingeniero, pueden ser muy diversas las disciplinas que ha debido superar para lograr el ansiado t\u00edtulo. 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